Galaxy AI made its debut on the Galaxy S24 series a year ago, and Samsung has made no secret of its desire to add more features to its AI toolkit. Already, Galaxy flagships support simple-yet-useful features like Circle to Search as well as more complex generative editing capabilities for photos.

It's still too early to call a second-gen iteration a make-or-break moment, but it's clear the rest of the AI smartphone hopefuls will be looking to Samsung next week.

Samsung's Galaxy S25 series will be released on January 22 and rumors suggest it will feature a new Galaxy AI element called Now Brief. Now Brief is enabled by the Snapdragon 8 Elite for Galaxy SoC and allows the AI to interact with other apps on the device.