The real ‘independent contractors’ may have always been the YouTube golfers. That much is clear with the latest news from LIV Golf: an announcement of a new event pairing LIV golfers like Phil ...

In disagreements, the term “straw man” refers to the act of distorting an argument into something it is not (the so-called “straw man”) and then attacking the distorted argument instead of the real ...

Grant Horvat stood just off the fairway of TPC Southwind’s par-4 17th, anxiously awaiting Rory McIlroy and Collin Morikawa. Horvat had been an average Division II golfer, but now he was analyzing the ...

YouTube golf is coming to the PGA Tour. In a first-of-its-kind event, golf influencers will take center stage on the eve of the Tour Championship. Dubbed “space camp” for YouTube golfers, the Creator ...

Golf has seen an evolution, like many sports, in the content creator space, with various channels and social media pages being created to grow the game and build brands. One that stands above the rest ...

With loose-vibes videos showing off player personality (and sometimes cleavage), the platform has reinvented the way golf is consumed for a new generation. By Tony Maglio Golf hasn’t been this cool ...

Just as the fallout from the first two episodes of the Internet Invitational seemed to be winding down … Episodes 3 and 4 dropped like an Acme anvil on Wile E. Coyote’s head. Will they live up to the ...

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YouTube golf influencer gm_golf declared Braintree Golf Course "The BEST Municipal Golf Course I've Played" in a recent video. The video, part of a series highlighting top municipal courses, has ...

A few months ago, Golfweek reported that NBA star LeBron James had officially been bitten by the golf bug and it seems that it hasn't let go.