As any digital marketing pro can tell you, programmatic advertising is one of the most critical — and least understood — concepts in the industry today. It's a strategy made more difficult by the fact ...

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

Alastair is a veteran of several successful start-ups and he has worked closely with some of Europe’s largest consumer-centric organisations to help them build better products and experiences through ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

For too long the digital ad industry has been focused on “premium publishers,” when what it really needs to focus on is “premium inventory.” We need to be upfront: Premium publishers do not ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Oli is a co-founder of Inside ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the appointment ...