Unilever's Axe brand is launching the Pogo Xtreme iPhone game in a play ... "Games can get across brand values, rather than just sticking a logo in a consumer's face." In addition to free branded ...

Unilever's Axe used mobile as part of a large multichannel effort to spread the word about the newest product in its line of body-sprays, Axe Dark Temptation. Axe's overall goals were to increase ...

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Unilever’s Axe celebrates uncoolness in funny social-only campaign Unilever calls out ads built around always-sexy guys in an irreverent mobile-first effort delivering surprise customized videos ...

Consumer goods giant Unilever has announced plans to cut around 7,500 jobs globally as part of an overhaul aimed at saving around £684 million over the next three years. The Marmite and Dove soap ...

Axe launched Axe Black, an understated fragrance inviting men to 'Bring the Quiet'. But men were not just going to quit being loud. So we had to find a way to show them that silence was more ...

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Almost a quarter (24%) of Unilever's global ad budget goes towards ... That figure is up four percentage points on the 20% the Axe, Cornetto, and Dove-owner spent advertising on digital properties ...

Analyst David Hayes from Jefferies maintained a Sell rating on Unilever (ULVR – Research Report) and keeping the price target at ...

Procter & Gamble and Unilever are among big packaged goods companies that would be exposed if U.S. President-elect Donald ...

Axe and Dove skin products, and the TRESemme hair-care brand. The firm has been acquisitive in recent years, and high-profile purchases include the mail-order men’s grooming business Dollar Shave Club ...