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"Here daddy, this one" - Under Armour founder admits they would have never signed Steph Curry had it not been for his daughter Riley

Under Armour pulled off a massive coup in 2013, luring Stephen Curry away from Nike. At that time, Curry was a sneaker free agent who had spent his first four NBA seasons wearing the Swoosh brand.
MobiHealthNews

Under Armour: Apple Health, Google Fit are the pipes, we're building the community

Last week Under Armour held an analyst day focused on its digital fitness strategy that included appearances by Under Armour founder and CEO Kevin Plank, MapMyFitness CEO Robin Thurston, MyFitnessPal ...
Yahoo! Sports

"It's like a gecko. It sticks" - Kevin Plank on how Under Armour's "unicorn sole" helps Stephen Curry create separation

When Under Armour made Steph Curry the company's biggest signing in 2013, they were not just looking to make him the face of the brand. UA was also looking to help Steph become a better player. During ...
Retail TouchPoints

Is Under Armour’s Store Expansion Plan Too Aggressive?

While the holiday season has seen many retailers take significant hits, Under Armour continues to keep trucking along. In a panel at the #NRF16 Big Show, Under Armour Founder and CEO Kevin Plank ...