COLUMBIA, S.C. — As Gamecock fans get ready for this season's first football game, Palmetto Shirt Co. owner Rusty Koss says his University of South Carolina local licensed merchandise shop is seeing a ...

Jerry Jones and the Dallas Cowboys have become quite entangled with the world of college football in recent years. The new Cowboys Stadium has hosted numerous games, and is now the home of the Cotton ...

Trojan Threads was founded because Searcy wanted “first-hand experience” in entrepreneurship, leading all parts of her business including production and marketing. (Campbelle Searcy) Deciding on a ...

To protest the labor practices involved in producing USC apparel, students — dressed in recycled materials ranging from newspapers to plastic bags — assembled in front of Tommy Trojan for a runway ...

USC Trojans quarterback Miller Moss posted that he would be releasing official merch for a limited time via his Instagram. The shirts, sweaters, and hoodies are red and black and say “Miller Time” on ...

On May 12, USC signed a 10-year licensing deal with Silver Star Merchandise (SSM) owned by Dallas Cowboys owner Jerry Jones. USC’s brand is one of the most recognized in sports, and the Trojans are ...

During USC's 81-73 victory over the Arizona State Sun Devils, Los Angeles Lakers All-Star forward LeBron James was spotted court-side decked out in USC merchandise to support Bronny, along with his ...

Gilbert “Berner” Milam Jr. never thought the University of Southern California would say yes. When the founder and CEO of the cannabis brand Cookies first heard his business team was trying to sign a ...

Silver Star Merchandising Ltd., an Irving-based company launched last year by the family of Dallas Cowboys owner Jerry Jones, has signed a 10-year-deal to be the exclusive maker and distributor of off ...