Hordes of Twitter fans have spoken out against Twitter’s integration with the television industry, even causing the world’s top Twitterer, Ashton Kutcher, to threaten a hiatus from the microblogging ...

Nielsen is launching Nielsen Twitter TV Ratings, a measure of the total activity and reach of TV-related conversation on Twitter, the company announced this week. Nielsen Twitter TV Ratings measure ...

When news broke last May that Twitter was teaming up with a production company to develop an unscripted TV series, the Internet went mad. Some tech blogs rejoiced, "Twitter on TV... I like it!" And ...

New research from Nielsen shows that Twitter TV activity can show just how engaged the general viewing population is with the TV programming its watching. The study analyzed minute-by-minute Twitter ...

“Twitter TV is a bad idea,” said Brennon Slattery in PC World. Not only has the plan for a TV show based on Twitter caused “the world’s top Twitterer”—actor Ashton Kutcher—to “threaten a hiatus from ...

Twitter has announced it’s acquiring live-TV clipping service SnappyTV, a platform used by broadcasters and rights-holders to edit and distribute snippets of live TV across the social sphere shortly ...

Nielsen rolled out new age and gender demographics in its Twitter TV ratings to over 250 TV networks overnight Sunday. The new ratings system identifies those tweeting about TV shows ("TV authors") ...

NEW YORK & SAN FRANCISCO--(BUSINESS WIRE)--Nielsen, a leading global provider of information and insights into what consumers watch and buy, and Twitter today announced an exclusive multi-year ...