Patient testimonial videos on the brand.com homepage for Premarin, an estrogen tablet manufactured by Wyeth (now Pfizer), overstated the drug’s efficacy and minimized risks, while a journal ad for ...

Verizon-backed digital wireless service visible has debuted an ad campaign in partnership with content agency Jelly that puts New York City actors to work by acting out dramatic cell phone testimonial ...

There's a lot of marketing advice out there for online businesses. Whether you're a retail business trying to drive sales online, a SaaS company trying to get leads or anything in-between, there are ...

Growing a successful company requires marketing, promotions and advertisements to bring attention to your product and ultimately increase your sales. Advertisements can include direct mail campaigns, ...

NEW YORK — Testimonial ads are nothing new in the political world. High-profile surrogates or supportive celebrities often film commercials endorsing a candidate, hoping voters will follow their leads ...

People approach Ruth Limtiaco all the time to say they have seen her photo or heard her voice on the radio. It’s not because she’s a public relations executive — it’s usually about her advertisements ...