TAG Heuer just took golfing to the next level with its new Connected Calibre E5 ...

The TaylorMade x TAG Heuer collaboration includes a $2,550 TAG Heuer Connected golf watch, Spider ZT putter and co-branded accessories.

TaylorMade and TAG Heuer are partnering up for a limited edition launch that includes a watch, a putter and some other great ...

“Designed to win” is the tagline for Tag Heuer’s latest advertising campaign, debuting today at the Watches & Wonders fair in Geneva. Listening to CEO Antoine Pin, who has been leading the brand since ...

In 2023, Nicholas Biebuyck, TAG Heuer’s Global Heritage Director, met with a group of Australian TAG Heuer collectors known for their passionate appreciation of the brand’s motosports watches. This ...

The actor brought out one of the smaller watches from the Swiss luxury watchmaker ...

Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

We have commented before at Gizmag on how the luxury watch business can seem to the uninitiated to be an ever-spiraling vortex of pointlessness. Take the latest creation from TAG Heuer. A mechanical ...

To paraphrase Forrest Gump, TAG Heuer and motorsports go together like peas and carrots. The Swiss watchmaker has a decades-long history of deep involvement with auto racing. From its iconic, ...

Limited-edition automatic chronograph celebrates one of motorsport's most recognisable colour schemes with a 1000-piece ...

Ever since the immensely successful MoonSwatch collaboration between Omega and Swatch, eyes have been firmly on TAG Heuer with the hope that the brand will bring back the legendary plastic Formula 1 ...

In 1958, when Jack Heuer was 26, he participated in an automobile rally in his native Switzerland. He had just graduated from the Federal Institute of Technology in Zurich, and while he was just ...