Every story line: from the Chiefs’ quest for a three-peat, to the long-suffering Bills’ and Lions’ fan bases, to the QBs looking to finally break through.

StubHub and Ticketmaster are the best places to buy Super Bowl LIX tickets online. Whether you're splurging on nosebleeds or balling out for lower bowl on the 50-yard-line, these are the best resale sites and guarantee your tickets arrive on time and provide valid entry to the event.

The NFL tapped three New Orleans brands to create exclusive Super Bowl LIX designs for t-shirts, bags and accessories. Why it matters: The Super Bowl brings with it super cool merch, and it can be fun to scoop up the gear whether you're a fan of the teams or just a fan of New Orleans.

Fans will experience Caesars Superdome light show, St. Louis Cathedral projection show, Caesars New Orleans photo opportunities, and a larger-than-Life Super Bowl LIX display throughout the city.