Forbes contributors publish independent expert analyses and insights. I’m a professor and consultant of entertainment marketing.

On the eve of Super Bowl 59, the Philadelphia Eagles and Kansas City Chiefs weren't the only ones dreaming of touchdowns. Brands and advertisers with millions riding on the success of commercials to ...

The NFL’s 2025-2026 season is days away from starting, but NBCUniversal has already scored an important touchdown. The Comcast-backed media conglomerate confirmed on Wednesday what has been one of the ...

The evolution and proliferation of AI technology is a worldwide trend, and Super Bowl 59 is proving to be an attractive platform to promote this relatively new but fast-growing product area. In ...

David Beckham and Matt Damon star in Stella Artois' Super Bowl 2025 ad. Stella Artois/Mega The Kansas City Chiefs will face off against the Philadelphia Eagles in Super Bowl 59 at the Caesars ...

The couple — who have a 48-year age gap — appear alongside brothers Ben and Case Affleck in the spot that aired during the 2025 championship game Toria Sheffield joined the PEOPLE editorial staff in ...