Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped devise an experiment to find out. On 12 ...

Forbes contributors publish independent expert analyses and insights. Dr. Lance B. Eliot is a world-renowned AI scientist and consultant. In today’s column, I explore the somewhat shadowy topic of ...

Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...

Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. “The only font,” I remember a colleague saying to me once with an orotund flourish, “is Garamond. Don’t you ...