The NBA GOAT sits down for a revealing conversation on athlete mindsetThe discussion turns toward how players see branding ...

Michael Jordan discussed issues plaguing current signature sneaker logos for NBA players during his segment on NBC.

NBA legend Michael Jordan didn't hold back on young players looking to create their own logo or start their own brand.

During Game 1 of last season's NBA Finals, complaints quickly arose online that there was nothing on the court in Oklahoma City to identify it as a Finals game — it looked exactly like the court from ...