We all know Siesta Beach is awesome. But here's what goes into those "best beach" rankings — and why they matter.

Red-lettered signs sprout all along Higel Avenue, just after crossing Siesta Key’s north bridge, exclaiming “Stop High Density Hotels.” The signs dotting Sarasota’s premier tourist attraction are a ...

SARASOTA COUNTY (WFLA) – There was some confusion surrounding one of the Tampa Bay area’s top beaches this weekend. Up until around 12:30 on Monday afternoon, Siesta Key Beach was listed as ...

Plans for developing large hotels on Siesta Key took another blow Monday when a Sarasota County circuit judge sided with a Sarasota resident who said local officials violated the county's growth ...

A true beach resort, the Gulf & Bay Club on Siesta Key offers luxurious leisure living, with great amenities and excellent service, among lush, beautifully kept surroundings. The divided entrance on ...

SARASOTA COUNTY (WFLA) – If you’ve visited the beaches along Siesta Key recently, you might have noticed some changes along the shoreline. Countless ‘no trespassing’ signs have started appearing ...

SIESTA KEY, Fla. (WWSB) - Local resident and co-owner of Siesta Key Beach Resort and Suites, Dave Balot, plans to bring a new hotel to Siesta Key. According to the renderings, it will be called The ...

Siesta Key has been ranked the US' top beach by outlets like TripAdvisor and US News & World Report. The beach on Florida's Gulf Coast features Appalachian quartz sand that is always cool to the touch ...

Regardless if you're from the Midwest or nearby Manatee County, you won't find a better place to spend spring break than on Sarasota County's Siesta Key. Centered around Ocean Boulevard, Siesta Key ...