A well-designed logo is a powerful marketing tool. Iconic logos like BP’s sunburst, McDonald’s arches and Nike’s swoosh bring instant brand recognition and engage customers. In science, logos can be ...

The new logo unveiled for the Kamin Science Center on Thursday has a “K” for Kamin and an image that represents a telescope ...

PITTSBURGH — Carnegie Science Center, Pittsburgh’s most visited museum and one of the four Carnegie Museums, is now ...

Chicago’s world famous Field Museum announced its first brand refresh in nearly two decades on Tuesday. Not only an aesthetic overhaul, the effort aims to change how people think about the ...

Pfizer’s got a new blue. Two new blues in fact, with the company’s rebrand and new logo design. Gone is the staid blue oval pill background, replaced by a two-tone blue double helix spiral. It’s the ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. It looks like Starfleet is literally embedded on the planet next door: A dune in the shape of the ...

The editors and reporters at Live Science love to geek out over the cutest pic of a tardigrade or the latest discovery hiding under the Antarctic ice … or a newfound particle that could, dare we say, ...

NASA originally planned to announce that it was bringing its iconic "worm" logo back on Wednesday, but the agency was afraid people would take it as an April Fools' Day joke. Happily, it most ...