The online identity landscape is rapidly changing, confronting advertisers with challenges for activation or measurement. In the context of third-party cookie depreciation and privacy regulations, ...

When companies across the world are being pushed to follow tougher data privacy rules, a new kind of technology is quietly becoming essential for business leaders. Called Data Clean Rooms, these ...

Having dealt with GDPR for years, advertisers are accustomed to the strict privacy and data-sharing regulations that it entails. This need gave rise to what is referred to as “data clean rooms” that ...

If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

The healthcare industry has a data paradox. Globally, there’s an estimated 2.5 zettabytes of healthcare data – but only a fraction of it is actually usable. And the overwhelming majority of that ...

In recent years, the digital marketing landscape has experienced significant shifts, particularly concerning user privacy and data tracking mechanisms. Notably, Google’s initial plan to phase out ...

Last year, international food giant Kellanova (part of the company formerly known as Kellogg) was hoping to improve sales of its Special K cereal in the U.K. as competition increased. Their hypothesis ...

“A correctly implemented clean room development process can reduce the possibility of infection significantly, if not entirely.” There are often situations where a company has come into contact with ...