The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...
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The very first Mattel Adventure Park is opening in the United States this year—and you can step into Barbie’s beach house and ride Hot Wheels roller coasters
Mattel, the global toy and entertainment company ... be the two Hot Wheels roller coasters - 'Bone Shaker: The Ultimate Ride' and 'Twin Mill Racer.' Alongside a life-size Barbie Beach House ...
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Bonner Springs sets restrictions for hotels, rides at Mattel Adventure Park
Certain thrill rides at the amusement park would need to ... Last year Epic Resort Destinations announced plans to build a $115 million Mattel Adventure Park. The park is expected to open next ...
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It's Official: Barbie Is Getting Their Own Manga Thanks to Mattel's New Deal
Hot Wheels Joins the Ride in Mattel's New Manga Universe This deal is not just limited to Barbie. The partnership also includes original manga adaptations for Mattel's Hot Wheels brand ...
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The Joy Factory: How Mattel Keeps Its Enduring Brands Present in Pop Culture
Classic Mattel toys include, above, clockwise from left, all-female presidential ticket dolls, the Hot Foot T-Bucket Dragster Hot Rod Ride-On car and Hot Wheels, which were first introduced in 1968.