How does advertising turn earworms and odd ditties into hits? You might be surprised at the bops that started as jingles. We're sorry, but something went wrong while ...

WOR’s Mark Simone with O’Reilly Auto Parts’ Hugo Sanchez The 2024 Radio Mercury Awards highlighted the pinnacle of creativity in radio advertising for the year on Thursday night. The event, at SONY ...

From the impact of dull ads to the opportunities of innovations like geotargeting, how are the best brands making strategies that drive success? Radio Ink sat down with Cumulus Media/Westwood One ...