As marketers seek to grow brands, increase sales, and boost profitability, a new study from marketing effectiveness expert Peter Field provides strong evidence that traditional radio advertising ...
The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...
When it’s time to eat on the run, radio’s leading in-car reach has always made it a powerful ally for Quick Service Restaurants. Now, the latest research within the vertical from Katz Radio Group ...
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