Question: We know that you’re a quantitative market researcher. But we’re hoping you can step back from your personal preference and answer our important question. We now appreciate the value of ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Let's say you want to learn how a group will vote in an election. You face a classic decision of gathering qualitative vs. quantitative data. With one method, you can ask voters open-ended questions ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

The sixth edition of the best-selling text, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell and J. David Creswell, continues to provide clear and concise ...

The combined company will operate under the Discuss brand, chosen to reflect a shared commitment to genuine human understanding and dialogue in research. The name represents what both teams value most ...

Background: Systematic reviews have, in the past, focused on quantitative studies and clinical effectiveness, while excluding qualitative evidence. Qualitative research can inform evidence-based ...

Quantitative research often feels like the most structured side of inquiry. It deals with numbers, measurement, and objectivity, offering a clear framework for testing ideas and identifying ...