OPIA quietly hitting its 200th sales promotion with NATM is worth paying attention to—especially for independent retailers and the vendors that support them.

With pricing and promotions becoming more critical in today's market, a new report from Relex Solutions and Incisiv provides an in-depth look into the current state of pricing and promotions in the ...

They’re not nearly in the “no no no” territory—the “no money down, no interest, no payments until the end of time” offer that many retailers in the furniture business embrace. But RH, the upscale ...

In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time ...

Sam has more than 15 years of experience in television, marketing and public relations and currently serves as the Sales Promotion Manager for News 9. He has worked with a variety of clients and ...

In this article, Perion explains how brands can use data, AI, and personalization to run smarter holiday promotions that drive sales without racing to the bottom on price. The holiday shopping season ...

Marketing campaigns may have different goals, such as raising brand awareness, boosting sales or increasing event attendance. But all campaigns require a company’s resources, whether that’s money from ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Real-time visibility into recipient engagement for clinical trial operations, sales incentive, HR programs and ...