A Demand Side Platform, or DSP, is basically a game-changer in the digital advertising game. Think of it as the digital world’s Swiss Army knife for anyone looking to buy or sell ad space. For ...
Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...
The adoption of programmatic advertising has emerged as a strong driver in the AdTech market. Businesses are increasingly using automation and real-time bidding platforms to streamline ad placements.
Free-form and free-flowing Bundle ID data and the absence of Bundle ID standardization across CTV platforms pose the most critical measurement blind spot - and its most lucrative fraud vector.
AIMarX, a global intelligent marketing platform under iFLYTEK, appeared at DMEXCO this year: AIMarX presented its AI-Driven digital marketing solutions in programmatic advertising, influencer ...
The programmatic ecosystem is far from secure, judging by a new study from Pixalate: The Programmatic Ad Seller Misrepresentation Report: Web Traffic. Of all ad traffic containing the SupplyChain ...
Yieldmo's Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.
Display advertising can be powerful in influencing donations across channels and reminds us of the importance of being ...
In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues to ...
While native advertising remains a relatively small percentage of overall digital media spending—it’s estimated to reach $3.4 billion this year, according to eMarketer—many advertisers are showing a ...
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