Persuasive language is used for many reasons, for example, to help to sell products or services, or to convince people to accept a view or idea. Politicians often use persuasive techniques to get ...

Ever tried convincing someone to pick your favorite movie for movie night? Or maybe defended pineapple on a pizza? Whether you knew it or not, you were tapping into one of the oldest human traditions: ...

Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

Persuasion is one of the most important skills you will need in life – it could help you to find a job, seize a new opportunity or just grab a bargain. Find out how to persuade and look at how we are ...