Tracee Elliso Ross, Jill Marie Jones, Persia White and Golden Brooks for PATTERN's first commercial. In the commercial, Ross acts as her bar's "chief curltender," helping patrons explore which of ...

Tracee Ellis Ross has weighed in on why beauty brands are failing. Many Black founders have noted that the industry has shifted and no longer offers the level of institutional support seen in 2020 ...

Tracee Ellis Ross invited her former co-stars to star in her commercial for haircare line, Pattern Beauty. Tracee Ellis Ross brought her Girlfriends castmates back to the small screen for her Pattern ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

Even though Tracee Ellis Ross had long become a household name known for her massive curly mane, it took her ten years to get her hair care line, Pattern, on shelves. On a recent episode of the ...

Happy New Year! It’s the first Big Beauty Tuesday of 2021—and after the heaviness of 2020, we are understandably looking to lighten up this year, in every way imaginable. “Here’s to a collective sigh ...

Tracee Ellis Ross has reunited with her girlfriends — literally! The actress's haircare brand, PATTERN Beauty, released its first commercial on June 27, which featured cameos from her Girlfriends ...