Jan 22 (Reuters) - Bacardi has agreed to buy out Patron Spirits International in a deal valuing the top high-end tequila maker at $5.1 billion, highlighting the appetite big drinks groups have for the ...
Commission a heavy hitter to produce a beat featuring PATRÓN's signature cork pop of EL ALTO, the brand's first premium, high ...
On shelves now and rolling out across global markets this fall, this revitalized design will be reflected across the packaging and bottles of PATRÓN Tequila's core portfolio: Silver, Reposado, Añejo, ...
In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...
Patron CMO Lee Applbaum talks about the brand’s artisanal line and the evolution and challenges of the growing tequila market. Once upon a time, the process of making tequila involved crushing agave ...
Patrón's newest premium tequila may also be its most old-fashioned. Visitors to the brand's distillery in Jalisco, Mexico, have long heard how its core line of tequilas is a blend of two different ...
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