Tequila Patrón announced on Monday that following the conclusion of the 2018 racing season, it will withdraw its existing involvement in the IMSA WeatherTech Sportscar Championship, both as a team ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

You may go to Costco for kitchen items you prefer to have in large quantities, or perhaps you go just for the food court. But what you should be looking out for are the insanely affordable deals ...

If you’re really eager to drink some rare tequily, and you don’t mind ponying up almost eight grand to do so, Patrón’s latest creation could be the drink for you. For a cool $7,500, you can now treat ...

Adds clear market leader in fast-growing super-premium tequila segment to iconic portfolio HAMILTON, Bermuda & SCHAFFHAUSEN, Switzerland--(BUSINESS WIRE)--Family-owned Bacardi Limited, the largest ...

Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...

On a sunny Friday afternoon in the summer of 2001, Ilana Edelstein noticed a locksmith working on the gate to her 7-acre estate, Windsong, in Montecito. She scared him off, but was confronted moments ...

Forbes contributors publish independent expert analyses and insights. Brian Freedman covers wine, spirits, food, and travel. Bacardi Ltd., which has owned approximately a quarter of the parent company ...

Liquor giant Bacardi didn't just want another tequila in announcing Monday that it has picked up the rest of the Patron brand, which it values at $5.1 billion. Rather, Bacardi sees Patron as the key ...