Conventional wisdom among sports media industry types when the UFC signed a surprising seven-year, $7.7 billion deal with ...

Paramount and the UFC, which kicked off a splashy rights deal last January, have agreed to expand their partnership to Canada. The expansion covers 13 UFC “numbered events,” which have traditionally ...

When David Ellison, fresh off completing his purchase of Paramount last summer, swooped in for an eleventh-hour bid on UFC rights at an astounding $7.7 billion over seven years, it didn’t take long ...

Canadian UFC fans will no longer have to buy pay-per-views to watched numbered events, starting in 2027. This concept is nothing new to those in the United States, who have had numbered UFC events ...