SEATTLE, WA--(Marketwire -08/15/12)- Optify, a leading provider of inbound marketing software for professional B2B marketers, today announced the Premium Edition of its Inbound Marketing Software ...

SEATTLE, WA--(Marketwired - Aug 7, 2013) - Optify, the leading provider of digital marketing software for agency marketers, today announced its integration with Zapier, an automated web services ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on May 31, 2012 at 6:00 am ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by John Cook on Sep 5, 2013 at 9:27 am ...

Following leads is an important component for marketing departments. Knowing which leads are interested in your business after receiving an email from you – even months later – is critical in ...

Looking to take your inbound marketing to the next level? Today, Optify, known for its integrated demand generation solution for marketers, has announced the first in a series of enhancements that ...

SEATTLE, WA--(Marketwire - Oct 23, 2012) - Optify, the leading innovator in digital marketing software, today announced Optify Connect™, a capability that presents the entire behavioral history and ...

The last time we spoke with Optify’s CMO Doug Wheeler we learned about the impact of Google’s SSL enhancement on SEO data. To investigate its impact, Optify conducted a study to see the effect that ...

Digital marketing software provider Optify announced Tuesday that it would offer a version of its Optify Connect platform for small and mid-sized businesses. The new platform will help SMBs not only ...

SEATTLE, WA--(Marketwire - Sep 12, 2012) - Optify, a leading provider of inbound marketing software for professional B2B marketers, today announced the findings of its first annual survey, analyzing ...

As it becomes increasingly important to measure website and social media analytics in real-time, new optimization tools are rising to the surface and gobbling up investor dollars. Real-time marketing ...

Breaking news doesn't sound like a great opportunity for business-oriented marketers to get traffic to their Web sites. After all, it's tough to plan for news you don't control, right? But a new study ...