Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Netflix has announced that it is expanding its global programmatic offering for its advertising business by partnering with ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...

“Now, with Netflix data being included in OzTAM's VOZ, agencies will have a holistic view of Australian viewing habits. This ...

Microsoft Advertising has extended its partnership with Netflix to support connected television (CTV) ads in its advertising platform, the company announced Monday. The change gives advertisers ...

Reports note that Netflix is courting potential brand partnership arrangements, offering a combination of partnerships and television advertising. In fact, Netflix is said to be particularly ...

Netflix reports Q4 earnings on Jan. 21 ... The analyst highlighted a competitive moat, a push into live sports and partnerships in advertising as key themes. "Initial forays into live sports ...

Netflix (NFLX, Financials) said Monday it will integrate Yahoo's demand-side platform into its advertising ecosystem, ...