TikTok videos promoting rule-breaking, humor, and shared vaping experiences attract millions of likes, while credible health resources often fail to capture young people's attention, revealing a ...

In a novel study currently in press at the journal SSM – Qualitative Research and Health, a group of adult and teenage researchers in Canada conducted focus group discussions with teenagers to learn ...

Positive portrayals of e-cigarettes and vaping are freely available without any age restrictions on TikTok--the video sharing platform--and have been viewed many times, finds research published online ...

Social media platforms such as Instagram, TikTok and Facebook overwhelmingly show vaping in a positive light. This messaging makes it seem that e-cigarette use is common and socially accepted.