While various industries are trying to crack the nut on mobile advertising, automakers are taking the goal more seriously than some by not only innovating how they engage with their own customers, but ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

KFC is making sure consumers know about its new boneless chicken products and are able to find the nearest location to try them out via a targeted mobile advertising effort. The company is running the ...

According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend. But that jump has not yet translated to an increase in ...

This article first appeared on GeeMee's own blog. Machine learning (ML) and artificial intelligence (AI) technologies have rapidly become the core driving forces behind in-app mobile advertising ...