Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the ...

If you’ve been running Meta ads in the last 12 to 24 months, you would have noticed one key shift – automated targeting. Since the introduction of Advantage+ features in August 2022, Meta Ads ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta’s rolling out a new ad option ...

Meta is beginning its first “small test” of ads on Threads, Instagram head Adam Mosseri announced, as the company looks to finally start making money off the service.

Meta Platforms will begin test launching ads on its social media platform Threads with a few brands in the U.S. and Japan, it said on Friday, as the app hits over 300 million monthly active users.