Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. The platform claims that the ...

If you’ve been running Meta ads in the last 12 to 24 months, you would have noticed one key shift – automated targeting. Since the introduction of Advantage+ features in August 2022, Meta Ads ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. Meta’s rolling out a new ad option ...