Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

"We're making it possible for more advertisers to access and test the benefits of AI-driven optimisation and personalised ...

Meta Platform's Threads, the app that Mark Zuckerberg launched in July 2023 to take on X, last week added ads in its mobile app in the United States and Japan as it seeks to monetize the platform used ...

However, he added that Threads’ integration with Meta Ads Manager should deliver a good “return on hassle,” making it a compelling choice for advertisers. As it pertains to the social media landscape ...

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. It may not have reached a billion users just yet, ...

"Businesses will be able to extend their existing Meta ad campaigns to Threads—without the need for bespoke creative or additional resourcing—by simply checking a box in Ads Manager.

This marks the first step in Meta’s efforts to monetise Threads, which launched in July 2023 as a competitor to X (formerly ...

Businesses will be able to extend their existing Meta ad campaigns to Threads, without the need for bespoke creative, by checking a box in the company's Ads Manager product. The ads will be images ...