Tech-savvy fans of the Georgia Aquarium got a special deal this past spring: a big discount on ticket prices. The aquarium offered 25% to 40% off admission prices from February through May to people ...

It is the biggest opportunity out there – and a thorny problem. Social media has lit up the roads to wider distribution, to a direct audience connection and, perhaps, to profit for brand marketers.

Tension: Marketers chase measurable returns on social platforms while the most valuable brand outcomes resist quantification entirely. Noise: Analytics dashboards and engagement metrics create an ...

Restaurants have quickly embraced social media as a way to connect with customers, but have more slowly devised ways to measure those efforts. Digital programs, especially those aimed at boosting ...

Covering a range of topics within key technology sectors, including apps, development, marketing and IT, Dani is Online Editor of Marketing Tech. Contact her via Twitter on @Dani_Millward Social media ...

CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- New research from Sprout Social (NASDAQ: SPT), an industry-leading provider of cloud-based social media management software, reveals that marketing leaders ...

As a legal marketer, you already understand that social media brings value to your law firm. But how do you actually track the return on investment (ROI) of your efforts? How can you attribute your ...