Matilda Djerf Says It Took Her ‘Months’ to Feel Like Herself Again After Ectopic Pregnancy

The Djerf Avenue founder reflected on the surgery she had to remove her fallopian tube as a result of an ectopic pregnancy on ...
Hollywood Life

What Did Matilda Djerf Do? All About the Djerf Avenue Boss

Matilda Saga Albertina Djerf, co-founder of fashion brand Djerf Avenue, was accused of perpetuating a toxic workplace. The 27-year-old influencer was named in an exposé by Aftonbladet. The Swedish ...
Yahoo

Matilda Djerf, the Scandi influencer-turned-designer, says she's never spent a week fully unplugged

Add Yahoo as a preferred source to see more of our stories on Google. Matilda Djerf, 28, says she has never spent a week fully disconnected from the internet. The Swedish influencer and founder of ...
Page Six

Hailey Bieber steps out in crop top, sans security for appearance at Matilda Djerf pop-up

Fans of Matilda Djerf were stunned when fellow “It” girl Hailey Bieber made an unexpected appearance at the Swedish influencer’s NYC pop-up shop. An eyewitness tells Page Six Bieber arrived at the ...
AOL

Matilda Djerf—AKA the Main Character of Your Pinterest Board—Just Launched Haircare

Matilda Djerf launched her namesake fashion line, Djerf Avenue, in 2019. But she's been dreaming up hair products since she was a kid, raiding bathroom cabinets to scan product labels. So when it came ...
Fast Company

‘Psychological terror’: Influencer Matilda Djerf has been accused of creating a toxic workplace

Djerf is facing backlash following an investigative documentary by Swedish outlet Aftonbladet, which alleges a toxic work environment at her clothing company, Djerf Avenue. Testimony from 11 current ...
Women's Wear Daily

Design Theory: How Matilda Djerf’s Djerf Avenue Became Part of the ‘It’ Girl Aesthetic

You may know Matilda Djerf from her natural, bouncy blowouts and her chic European “It” girl aesthetic, or perhaps from her successful fashion brand Djerf Avenue. Since the Swedish model-influencer ...