Malibu Rum Announces ‘Highly Desirable’ Collaboration Is Coming Soon originally appeared on Parade. Malibu is gearing up to launch what could be some consumers' new go-to drink. The white rum-based ...

Malibu, a brand best known for its coconut-flavored rum, is expanding its product line with a drinking vessel designed to simplify the process of obtaining a refill. The coconut-shaped mug, called a ...

A senior executive from Pernod Ricard's Malibu Rum claimed that mobile is an essential part of the brand?s overall marketing strategy in a highly contested spirits market. The rum brand has done much ...

Yesterday we told you about our experiences with coconut shampoo rum and the surprisingly similar Malibu Red, a blend of coconut rum and tequila. Dedicated tasters that we are, we tried the drink in ...

NEW YORK, Aug. 20, 2025 /PRNewswire/ -- Malibu has partnered with Dole to introduce Malibu & Dole Ready-to-Drink Cocktails – a new Ready-to-Drink line with Dole ® coming early 2026. Inspired by the ...