Pernod Ricard's Malibu branded mobile application that was created to support the launch of its new Malibu Island Melon flavor has seen 2 million downloads. GetJar acted as a distribution channel for ...

A senior executive from Pernod Ricard's Malibu Rum claimed that mobile is an essential part of the brand?s overall marketing strategy in a highly contested spirits market. The rum brand has done much ...

Brands have been clamoring to be part of “The Group Chat” since its first episode went viral back in late March, and creator Sydney Robinson is incorporating them via TV-inspired commercial breaks.

At this point, we’re pretty deep into summer and Malibu Rum is ready to help make the most of what’s left of it with its new campaign, 'Let the Funshine.' Do you listen to your inner 'Funshine,' that ...

This year, the closest experience many of us will have to a tropical beach vacation will probably be in the form of a coconut-flavored cocktail or a frozen tropical fruit dessert. Luckily, we found a ...

In the immortal words of Logan Roy: "Clock off!" Any fan of Succession knows that's not what the irascible tycoon said, ever. But Brian Cox-the actor behind the legendary uber-boss-is doing a ...

Like many of his dance music peers used to spending 200-plus days of the year playing to packed, sweaty crowds, DJ-producer Dillon Francis turned to virtual DJ sets to stay productive. and employed, ...