Pernod Ricard's Malibu branded mobile application that was created to support the launch of its new Malibu Island Melon flavor has seen 2 million downloads. GetJar acted as a distribution channel for ...

A senior executive from Pernod Ricard's Malibu Rum claimed that mobile is an essential part of the brand?s overall marketing strategy in a highly contested spirits market. The rum brand has done much ...

Lemon zest might be too zesty this time 'round.Official DokaRyan Merch: <a href=" this channel to get access to perks: out ...

Diageo PLC has agreed to sell its Malibu brand of coconut-flavored rum to rival Allied Domecq PLC for unexpectedly low $795 million in a deal that clears the way for Diageo to swallow the bulk of ...

At this point, we’re pretty deep into summer and Malibu Rum is ready to help make the most of what’s left of it with its new campaign, 'Let the Funshine.' Do you listen to your inner 'Funshine,' that ...

Get ready for summer with Malibu's new sparkling drink. Malibu Splash is a ready-to-drink beverage that's perfect for boozy weekends with your pals. Since the drink comes from a famous spirits brand, ...

Having played an egocentric workaholic billionaire in HBO’s “Succession,” star Brian Cox sheds the bad boss image to encourage consumers to “Clock Off” and enjoy the summer in a new campaign for ...

This year, the closest experience many of us will have to a tropical beach vacation will probably be in the form of a coconut-flavored cocktail or a frozen tropical fruit dessert. Luckily, we found a ...

Along with coconut milk, the Virgin Malibu is made with sweetened lemonade and vanilla syrup. While these are strong flavors on their own, in this drink, they make for a sweet, tart, and creamy ...