By invoking the goddesses, the BJP appears to be aiming not only to connect with women voters emotionally, but it is projecting itself as a supporter of women’s aspirations for justice.

Until recently, the BJP’s Bengal campaign prominently featured the chant “Jai Shree Ram”, which is widely popular in northern and western India. The shift to “Joy Maa Kali” and “Joy Maa Durga” ...

Prime Minister Narendra Modi's letter sent out to Bengal voters ahead of assembly polls begins with this greeting, marking a ...

Moving from "Jai Shree Ram" to "Joy Maa Kali," the party embraces Bengali cultural icons to shed its "outsider" tag. This ...

Prime Minister Narendra Modi's 'joy maa Kali' letter in Bengali - being distributed door-to-door - was a big political ...

In recent days, the Bengal BJP has started presenting Modi and other top Delhi leaders with portraits of gods and goddesses rooted in Bengal, a move that became prominent after Samik Bhattacharya took ...

The BJP has begun reshaping its West Bengal election messaging by incorporating local religious and cultural symbols, moving beyond its earlier campaign slogans in an effort to strengthen regional ...

A political row has erupted ahead of polls in West Bengal, with the Bharatiya Janata Party and the All India Trinamool Congress clashing over a letter signed by Prime Minister Narendra Modi to Bengal ...

In the swirling tapestry of Indian politics, few threads are as vibrant - and as contentious - as the narratives woven around cultural symbols.

We remain committed to Hindutva,’ said a Bengal BJP leader. ‘Kali and Durga are the goddesses that the people of Bengal identify themselves with the most’ ...