Do you have stack bloat? There are a few questions a leadership team can ask to see if a given martech stack is providing value or if it needs adjustments. Analytics has been a part of the digital ...

Like other stacks, the martech stack has not been immune to its own major evolution. And as always, there are pros and cons to such change. Not that long ago tech stacks were fairly simple and often ...

The martech market is now so vast and complex that executives across the business (not least the CMO) are often immobilised by the possibilities. Which of the many thousands of platforms should they ...

Digital leaders must stay ahead of the digital marketing revolution and with new platforms, changes in customer needs and developments in technology ever-evolving, these leaders are continually ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...

Why we picked it: Martech for 2024 is published by MartechTribe, a martech research and benchmarking company, and Scott Brinker’s marketing technology blog chiefmartec, which is best known for its ...

When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

In a world where marketing technologies are proliferating at a staggering rate—more than 8,000 per year, by one account—but budgets are shrinking, savvy technology teams must look beyond the ...

SEO has become a pivotal source of information across the enterprise. Learn about the importance of SEO in modern-day martech stacks here. Effectively using marketing technology to understand the ...