Ferrari CEO Benedetto Vigna on Thursday said the cost of the manufacturer's new Luce model was a fair price to pay for innovation.

After reading the room, Lamborghini killed its EVs while Ferrari plowed ahead

Ferrari chose not to simulate the sound of a combustion engine in the Luce, embracing its electric nature and creating something truly unique.

Auto analysts, however, downplayed the negative market reaction, saying it is "too early to be overly concerned." The company unveiled the Luce on Monday, when Ferrari CEO Benedetto Vigna told CNBC the launch was a "very,

Ferrari's First EV Gets Pope Leo's Blessing, but Everyone Else Hates It

Kimi Raikkonen sees “encouraging signs” from Ferrari, with the Maranello-based team having started the 2026 season in a different fashion compared to last year, despite still trailing benchmark outfit Mercedes.

Lamborghini CEO said the automaker's decision to kill its EV to focus on plug-in hybrid electric vehicles was "the right way to go" for his company.