Add Yahoo as a preferred source to see more of our stories on Google. The JLR logo over the images of a Land Rover and a Jaguar car Jaguar Land Rover is no more. The British luxury car maker is now ...

JLR reportedly told Autocar that the new badge will not replace the existing ones: “The Range Rover motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not ...

A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort. Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things ...

Last year there was one branding story that hogged more headlines than the rest. News of Jaguar's colourful (or as some called it, 'woke') rebrand was derided by everyone from Elon Musk to, er, Nigel ...

Range Rover revealed a new logo at a recent investor meeting. Well, two logos really: A little one with an R stacked on top of an inverted R, and a repeating R pattern that looks like it was cribbed ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

Yesterday we had a new logo from Porsche and now Jaguar Land Rover has revealed its new logo, which can be seen in the photo above, the company is changing its branding from Jaguar Land Rover to JLR.

What about Land Rover? Just 16 months ago, Jaguar Land Rover renamed itself JLR, expanded its two brands to four, and surprisingly, shuffled its storied Land Rover nameplate to what appears to be a ...

Luxury brands Jaguar Land Rover and Porsche are each unveiling a new corporate identity. Now known simply by its initials, JLR aspires to remove ambiguity and amplify the unique DNA of each of JLR’s ...