What began as a teenager selling unwanted Lego pieces online has grown into a thriving business that generated more than $400,000 in annual sales, according to reports about an 18-year-old ...
Lego's CMO dishes on the marketing strategies that are driving the $6.7 billion 'kidult' opportunity
You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The "kidult" economy is taking off. Toy recipients aged 18-plus represented 16% of US toy sales, or $6 ...
Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
The toy industry is headed for its second consecutive annual sales decline, but it's got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are struggling to ...
Lego expanded its lineup of building sets at the beginning of the month. The toy company, based in Denmark, already brings in billions of dollars each year. Its recent move to add the new sets, which ...
Flowers, succulents and Formula One race cars helped fuel a 12% revenue bump for Lego during the first half of the year. The company reported a record 34.6 billion Danish kroner, or $5.4 billion, in ...
Add Yahoo as a preferred source to see more of our stories on Google. BRISTOL, Va. (WJHL) — A new locally-owned LEGO business named Bristol Bricks is set to host its grand opening on Thursday in ...
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