“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

With kawaii culture’s normalization in Japan, people are unaware of how pedophilia, sexism and patriarchal ideals have seeped ...

From Sanrio characters to starry-eyed idol singers, it’s no secret that kawaii (“cute”) culture is huge in Japan. Whole museums and theme parks have been dedicated to the concept of kawaii. Heck, it’s ...

Often the perception of Japanese fashion is focused on the outlandish. Imagery of boldly dressed Shibuya teens and collections filled with logo-heavy sportswear gets the bulk of the global attention, ...