I’ve got a pet peeve about the terms metrics and KPIs (key performance indicators). Too many people use those terms interchangeably, and while it may seem like a small thing, it drives me a little ...

Reports on metrics -- the measurements used to assess some aspect of a company's performance -- are worthless if managers cannot turn the data into results. Key performance indicators, or KPIs, give ...

To understand your business's financial health, you need numbers that give you a clear picture while guiding your next moves. But how do you choose which key performance indicators (KPIs) matter to ...

Our survey of 9,200 executives from more than 5,000 companies found that more than 70% of companies don’t yet understand KPI frameworks or advanced/predictive analytics.* If you believe as I do that ...

The traditional approach to SEO KPIs often falls short of capturing the dynamic nature of user interactions and search patterns. This article proposes a paradigm shift: integrating dynamic, ...

SAN FRANCISCO, August 20, 2025--(BUSINESS WIRE)--Mixpanel, a global leader in digital analytics, today announced the launch of Metric Trees, a digital analytics capability that helps companies bring ...