The Pygmalion effect, or Rosenthal effect, is a psychological phenomenon wherein high expectations lead to improved performance in a given area. Traditionally this has been a phenomenon in which the ...

The cornerstones of productivity are staying organized, mission-driven, and efficient. But, staying creative shouldn’t come at the expense of those pillars. On the contrary, creativity is becoming an ...

When you think of the engines that power Indiana’s economy, you might think first of manufacturing, agriculture and logistics. Maybe health care and technology will enter your mind. How about ...

Our industry needs to focus on meaningful creativity. Allow me to break down why that is so much more important than winning awards. One of the (expected) key topics coming from Cannes Lions 2022 was ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

Shelli Spotts, adjunct faculty member in the BYU English Department, says creativity is important for everyone to learn, not just writers, artists, actresses and singers. “If you have a great creative ...

A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

Betsy Wild is the CEO and owner of We Craft Box, an award-winning monthly kids craft kit delivered to the home. It’s an age-old struggle. Or, perhaps more accurately, it’s a post-industrial age-old ...

What is creativity? It’s usually defined in terms of imagination and innovation and especially related to the production of artwork. Yet creativity isn’t necessarily about art per se but is a quality ...