From McKinsey & Company to Boston Consulting Group, AI has now become a factor in the case interview.

In a recent study published in PLOS ONE, researchers reported the findings from a pilot interview study that was conducted to gain insights into the new and persistent symptoms experienced by long ...

User interviews are one of the most valuable qualitative methods in a product designer’s toolkit. They provide deep insights into why people do what they do and how they think. They can reveal ...

Ultimately, if you want a reader to really engage with your case study, they have to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions you ask ...