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Marketing trends 2026: Ad spend forecast jumps to 12.3%
The IAB raised its 2026 US ad spend growth forecast to 12.3%, up from 9.5% in January. Here is what the revision does to a ...
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IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations
Interactive Advertising Bureau (IAB), the leading trade organization for the digital advertising ecosystem, today released its 2026 Outlook Study: Update, raising its full-year U.S. ad spend growth ...
“People are putting money into interactive advertising, and it’s a new phenomenon we’ve been seeing in the past six months,” said Scott Newman, president of GoldPocket Interactive, which provides ...
U.S. advertising spending is expected to grow 12.3% in 2026 as major sporting events deliver large audiences and fears about ...
NEW YORK, March 26, 2024 (GLOBE NEWSWIRE) -- PadSquad, the leading provider of high-impact digital ad experiences for brands and agencies, today launched a full suite of mobile executions for its ...
Advertiser spending on creators is expected to hit $37 billion in 2025, according to the IAB. Brands embrace influencers to ...
AUSTIN, Texas--(BUSINESS WIRE)--KERV, a leader in video analysis, performance and monetization, today announced a strategic partnership with VIZIO (NYSE: VZIO) to expand its interactive connected TV ...
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