The PAN Pathway — a framework to guide web service engagements. Driven by rising demand for AI-informed, analytics-led websites, PAN formalizes its long-standing web expertise into a full-service ...

TurboTax, from Intuit Inc. (Nasdaq: INTU), the leader in online tax preparation, processing nearly 40 million tax returns last year alone, announced today the launch of its Latino-focused integrated ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

NASSAU, The Bahamas – A newly designed, more intuitive Bahamas.com officially launched today as the next phase of an integrated marketing program that is revamping the Islands Of The Bahamas brand.

Integrated marketing is one of the most touted phrases in today’s multi-channel world. If you Google it, 600 million+ results pop up in less than a second. Twenty years ago, the phrase referred to ...

Every day more online sites, emails, print titles, social media forums and outdoor billboards are competing for your customers’ attention. Such an increase leads to fragmentation of audiences, ...

Building a complete and differentiated go-to-market plan is something all marketing professionals strive to achieve. We typically follow a methodology to ensure that the target customer is at the ...

Thad is a well-known, increasingly desired, highly valued, proven narrator, bringing with him the unique ability to convert your profit-based story into a positive results orientated marketing ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...